Lacie D’s Weblog

blogging my way into the “real world”

Creative Design

Some Helpful Tips for Adobe Creative Suite Programs

I recently download Adobe Creative Suite for my personal laptop through the GSU discount software website. Since we were working a lot with InDesign in my P.R. Publications class I wanted to be able to utilize what I was learning in class for my own personal use and projects for another class. If only using the program were as easy as downloading the software! But just because I am not immediately familiar with the many programs doesn’t mean I’ discouraged! In fact, I am even more determined to learn these programs because I spent my own money on getting them onto my laptop. So for all my fellow beginners out there who have grown up making documents in Microsoft Word, here are some tips and some helpful websites (http://delicious.com/lacie.d./indesign) to get you going on your journey with Adobe Creative Suite.

1. Grouping Objects: This is an easy task, if you’re used to doing this in Microsoft Office. You will follow the same steps. First select the arrow tool and click on the first object you wish to group. Hold down the “shift key” and select all others. After you have selected all of the objects you wish to group together right-click and select “group”. Once you do that you have one object! Simple as that!

2. Arranging Objects: If you have more than one object in a document and you want to arrange them a particular way follow these steps. Select the object using the “arrow” tool and go to the “Object” menu at the top of the screen. Go to “Arrange” and select either ” bring to front”, “send forward”, “send to back” or “bring to back”

3. Rotating Objects of Text: Select the object/text using the arrow tool. Select the rotation tool. Click anywhere on the screen (outside of the point of origin). Lastly drag the object/text in the direction you wish for it to rotate.

4. Making Text Transparent: Select the text or object you wish to modify. Select the percentage opacity you desire. 100% = full, the less percentage you chose the more transparent the image will be as a result. This can be useful for shadows, watermarks or whatever you want!

5. Changing Color: Highlight or select the object/text you want to modify. Click on the “swatch” box. Double-click on one of the available colors (choosing any color will suffice, it wont be the resulting color). Select the color mode box and select “pantone solid matte”. Now select a color from the many options!

 

Creating a Brochure in Adobe InDesign…

 leadershape_page_1leadershape_page_2

 

This brochure was created and designed for the use of the Georgia Southern University Office of Student Leadership and Civic Engagement and their pursuit to better promote the LeaderShape Institute on campus. The target audience of this publication is students ranging from 19-22 years of age who are active on campus and will be returning to GSU in the fall of 2009. It is my hope that this brochure will be a vital tool in acquiring many applicants to the program, and a very successful session this summer at the LeaderShape Institute.

Many design principles were applied in the creation of this brochure. Alignment of the photos in the inside panes of the brochure are done so using the curved alignment principle. I did this because the content on each page was all relevant in its own way and had more or less typing which gave me some creative freedom in the placing of the graphics. I feel that this means of alignment also draws the eye to each page one at a time. This also portrays a flowing rhythm element to the brochure, the staggered text works with the curved alignment of the pictures to guide the reader.  Harmony and consistency were major elements applied to the development of this brochure. Because specific colors had to be used to follow the logo and trademark guideline of the LeaderShape Institute I was given a limited pallet of colors to chose from. The swatch I created was limited in color choice, but it did make way for consistency throughout the document which created a sharp looking design. Everything from the headers, the body copy, and themes of the picture are consistent. Other design elements considered in this brochure are the proportionate pictures, adequate white space and the contrast of the front panel that makes the brochure “pop”.

            The process for creating this brochure was not quick and easy, it was a timely procedure that really tested my patience. I began working with a template provided by my Adobe software, but I deleted every objet from the template once it was downloaded and just utilized the guidelines in my design. Like I said before, the LeaderShape Institute has strict guidelines about displaying their logo and what colors are to be used so I had to be careful not to break any of their rules. Using Process color I chose the following colors from the guidelines: Light Grey – C 0, M 0, Y 0, K 77 Green – C 45, M 0, Y 100, K 24, Blue – C 30, M 4, Y 0, K 31, Silver Grey – C 3, M 0, Y 0, and Purple – C 59, M 49, Y 0, K 0. I modified the swatch pallet and saved it onto my computer in case I had to start over in a different document and needed the identical swatch again. Now that I had my colors set up it was much easier to be consistent in coloring the panels. I had the pictures saved on my computer, and because I wasn’t always ositive as to where I would actually place the picture in the body copy I often “placed” the pictures to the side, adjusted their text wrapping and then put them in to the copy. Overall I believe that creating this brochure was time well spent.

The brochures are two-sided, full-color and need to be printed on glossy paper. For these tri-fold publications to be printed they are approximately $ 0 .47 each. The cost of printing 200 brochures amounts to $94.00 at the Eagle Print Shop.

The deadline for producing this brochure is January 1, 2009. The first informational meeting for the LeaderShape Institute takes place on the 21st of that month and in order for that meeting to be sufficiently advertised and have adequate amounts of attendants this brochure needs to be on display by the time students arrive on campus for spring semester. To ensure enough time for the brochures to be printed at the Eagle Print Shop they should be submitted to the Print Shop by Friday December 12, 2008. That way there is plenty of time for the brochures to be printed, folded and put on display during the holiday break.

This brochure will be on display at the OSLCE and on the weekly information tables at the Russell Union to promote LeaderShape. Because of this means of distribution, more brochures will need to be printed and kept on hand to ensure there is enough for everyone interested in the program to obtain one. A 200 count of brochures is a steady number for their first run of promotions, as they do not have a long shelf life.

The shelf life of this brochure is only for this year’s LeaderShape program. Specific dates are listed on the back panels to inform those interested about upcoming informational meetings, the application deadline and the specific dates of the program. Once this year’s program concludes, a new brochure will need to be developed.

8 ½ x11 inch glossy paper, this tri-fold brochure displays six panels, which were accomplished by making two folds in the paper. Each of the panels is treated as individual pages of the publication, but flow from one to another to keep the reader engaged in the material.  

In the past if I was in need of a brochure I went straight to Microsoft Office and used a template. In Microsoft Office the “Auto” tools make it extremely difficult to accomplish the design your creativity is trying to achieve. In InDesign, tasks are much easier to navigate once you become familiar with the tools and commands. InDesign allows you to put thing on the side of the page “out of bounds” while you work on different sections, has multiple ways of designing panels and provides the option to match colors with the click of an eye-dropper. Like Microsoft Office the “group” tool always comes in handy when working with several objects that are next to one another. Another facet of InDesign is the availability of layers that can be seen on the control panel, and the “lock in position option”. This way to have access to all object on the screen, even if they are immobile while you work on something else right on top of it.

One Response to “Creative Design”

  1. Thanks for sharing your thoughts, Lacie. It’s great that you took advantage of the discount offered by our university.

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